Sales Channels evolution, revolution or something else?

Before choosing one of these approaches for your sales channels we firstly need to understand the key difference between them. Evolution is about gradual change to a desired state while revolution is based on a radical and fast change.

Challenges with Revolution

Revolution is normally radical and total as it quickly rips out the previous systems, people and approaches without allowing for agile course corrections and consensus building.
Some organisations try this approach together with course corrections but it results in symptoms that include:

• Constant reorganisations
• Hiring and firing
• Training that does not improve performance
• Business by latest business book

Challenges with Evolution

Most investors and business leaders demand quick results and, in spite of their sound bites, have little appetite for gradual change. A true learning organisation needs to try new approaches, assess the results and pivot when and where necessary.

Accelerated Evolution

What organisations really need is a predictable and measurable process that drives change in the most expedient way to maintain executive and investor support. They further need to execute this change program without dependency on external parties and with minimum day-to-day business disruption.

Sounds like a big ask but at CVT with our consultancy-as-a-service platform called the Excellence Platform we are delivering this optimum approach to more and more leading companies.